CalMTA sends regular updates about progress on our work. Join our mailing list to stay up-to-date on the development of California’s market transformation initiatives.
Our Advisory Board meetings are always open to the public, and our informational webinars offer insight into the market transformation process. All available live or on demand.
Market transformation is the strategic process of intervening in a market to create lasting change and can deliver lasting energy efficiency benefits.
Businesses across multiple industries where surprised and dismayed when CNN reported on May 6 that the Trump administration is planning on eliminating the ENERGY STAR program from the Environmental Protection Agency (EPA). The administration’s proposed “skinny budget” includes a line item that would cut the entirety of the Atmospheric Protection Program, which houses the ENERGY […]
The kitchen is called the heart of the home, where family traditions and memories are made. Because of the emotional attachment people have to kitchens and particularly cooking, this room is also turning out to be a special challenge in the drive for whole home electrification. As one new home builder told us, “There’s still […]
California’s efforts toward market transformation reached a major milestone in late December with CalMTA filing an application to the California Public Utilities Commission (CPUC) requesting approval of new initiatives for implementation. The application includes two recommended Market Transformation Initiative (MTI) Plans that aim to deliver energy efficiency and decarbonization outcomes to the State. Pacific Gas and Electric filed […]
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The California Market Transformation Administrator (CalMTA) develops and manages market transformation initiatives in the state to reduce energy use and reduce greenhouse gas (GHG) emissions.
CalMTA follows a rigorous process for reviewing, scoring, and then developing relevant, timely market transformation initiatives. The process supports market transformation initiative creation from concept to program development to market deployment, as well as the eventual exiting of the market.
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