Catalyzing Market Change for the Energy Future We Need
CalMTA, a program of the California Public Utilities Commission, drives energy efficiency, decarbonization, and market innovation to advance clean energy and climate goals for all Californians.
Market Transformation Rising: Our 2024 Annual Report
CalMTA completed its second start-up year of developing a market transformation (MT) portfolio to deliver high-impact solutions that further California’s clean energy economy and climate goals in 2024.
Read the Annual Report
Inductive Reasoning: How Chefluencer Events are Changing Public Opinion
Induction delivers all-electric, energy-efficient, and faster cooking without the adverse indoor air quality and climate emissions impacts of gas. But just how much can a comparable alternative change the minds of California consumers?
Catalyzing Market Change for the Energy Future We Need
CalMTA, a program of the California Public Utilities Commission, drives energy efficiency, decarbonization, and market innovation to advance clean energy and climate goals for all Californians.
Market Transformation Rising: Our 2024 Annual Report
CalMTA completed its second start-up year of developing a market transformation (MT) portfolio to deliver high-impact solutions that further California’s clean energy economy and climate goals in 2024.
Read the Annual Report
Inductive Reasoning: How Chefluencer Events are Changing Public Opinion
Induction delivers all-electric, energy-efficient, and faster cooking without the adverse indoor air quality and climate emissions impacts of gas. But just how much can a comparable alternative change the minds of California consumers?
News & Resources
Register for the
June 27 MTAB meeting
Read the 2025
Operations Plan
Room Heat
Pumps MTI Plan
Induction Cooking
MTI Plan
Register for the
June 27 MTAB meeting
Read the 2025
Operations Plan
Room Heat
Pumps MTI Plan
Induction Cooking
MTI Plan
Get involved with CalMTA
Subscribe to our email list
CalMTA sends regular updates about progress on our work. Join our mailing list to stay up-to-date on the development of California’s market transformation initiatives.
Attend an event
Our Advisory Board meetings are always open to the public, and our informational webinars offer insight into the market transformation process. All available live or on demand.
How does market transformation work?
Market transformation is the strategic process of intervening in a market to create lasting change and can deliver lasting energy efficiency benefits.