The kitchen is called the heart of the home, where family traditions and memories are made. Because of the emotional attachment people have to kitchens and particularly cooking, this room is also turning out to be a special challenge in the drive for whole home electrification. As one new home builder told us, “There’s still […]
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The California Market Transformation Administrator (CalMTA) develops and manages market transformation initiatives in the state to reduce energy use and reduce greenhouse gas (GHG) emissions.
CalMTA follows a rigorous process for reviewing, scoring, and then developing relevant, timely market transformation initiatives. The process supports market transformation initiative creation from concept to program development to market deployment, as well as the eventual exiting of the market.
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